Sustainable beauty brand So Eco has announced its partnership with Tree Nation, an organisation that allows companies to offset their carbon emissions and reduce their environmental impact by planting trees to help restore forests. 

As part of its partnership with Tree Nation, So Eco has planted one tree for every 100 products sold, recently celebrating the milestone of 255,000 trees planted, of which nearly 230,000 were planted in Madagascar in collaboration with Eden Reforestation Projects. 

The beauty brand showcases a range of makeup brushes, implements, bath care, haircare and beauty accessories made from responsibly sourced materials. The product packaging consists of a compostable corn starch window and water-based adhesives.  

So Eco’s collection is also vegan friendly and accredited by PETA as cruelty-free, highlighting the brand’s mission to reduce its environmental impact.  

So Eco’s collection of products are available at Sephora, Look Fantastic, Feel Unique and Tesco.